Mobile telematics changes insurance

7 Ways to Rapidly Boost Insurance Leads Using Mobile Technology

We do business in the age of information. Google knows what we want to know. Facebook knows what we like. And Amazon knows what we buy.

We do business in the age of information. Google knows what we want to know. Facebook knows what we like. And Amazon knows what we buy.

Increasingly, the information business is moving toward mobile technology. Users now browse in two-minute spurts using their phone or other hand-held device[1] from their beds, in their cars, at brick-and-mortar stores, and in their bathrooms[2].

Cutting-edge insurance companies are using modern data analytics and target prospective customers by geographic location. They collect and evaluate data to strengthen relationships with existing customers, and they use that feedback to acquire new leads by leveraging existing customer profiles and creating targeted communications.

A full 90 percent of life insurance companies use mobile technology, in part to provide their customers with better support services[3]. Mobile technology puts customers within quick and easy reach of answers and assistance. It also improves customer data collection and insight marketing to near pinpoint accuracy. 

Here are seven ways to rapidly boost insurance leads using mobile technology.

1.    Consider progressive profiling. 

Your firm relies on having access to extensive data about prospects and customers. Those same consumers, however, reject the laborious process of completing forms and resent the intrusive nature of client assessments. Mobile devices make it especially difficult for users to fill out documents. This friction can cause customers to click away. One solution is progressive profiling. Essentially, the prospective buyer provides a little information at each interaction with the company. Marketing automation software such as Pardot and Mautic make progressive profiling easy[4].

2.    Optimise mobile content for search engines.

 iAcquire’s recent study showed 70% of mobile searches lead to action on a website within an hour. The study also revealed that mobile searchers are more motivated than those browsing on their desktops. How is mobile SEO different from traditional SEO? Specificity. Sites optimised for mobile use specific keywords familiar to the user – right down to brand, make, and model. Mobile search is growing, specific, and deep [5].

3. Create geo-aware ads.

 Geo-targeting means delivering an ad based on a user’s geographical location[6]. Marketers can specify these ads to a user’s exact, real-time location or to a user’s historical location. They can also modify the ads based on factors such as weather, local events, and nearby retailers. Google has a long and pioneering history with geo-aware ads. Social media platforms like Facebook and Twitter are also hotspots for geo-centric advertising[1].

4. Start geo-conquesting.

Geo-conquesting establishes a perimeter around a competitor’s location and delivers ads to mobile users within that area. A type of geo-fencing, it allows companies to target their competitor’s likely customers. A relatively new approach, geo-conquesting has not accrued sufficient data for researchers to make definitive statements about its outcomes, but the signs are positive.

5. Provide discounts and customer loyalty incentives.

These promotional tools include promo codes, customer loyalty discounts, and on-location specials[2]. Growing at 15 percent annually, these programs influence 79 percent of consumer purchase decisions, and are most popular among Millennials[3]. Customers love loyalty programs.

6. Expand your reach with referrals.

52 percent of Boomers and 82 percent of Millennials name word-of-mouth recommendations as their most trusted source for buying decisions[4]. Referrals are advertising gold. As JR Rodrigues, CEO, NetCablesPlus put it, “(An existing) customer knows what you are offering and probably has a good idea of what the referred prospect needs. This means that the lead is probably well-qualified. Beyond this, you will have tremendous credibility with the prospect.[5]

7. Do webcasts and live chats.

Convenient and inexpensive, live chats create terrific emotional loyalty to your brand. They engage customers’ questions, offer fast answers, and avoid the perceived pushiness of a salesperson on the telephone[6].

Mobile technology is no longer the future of insurance. It’s the cutting-edge of the present.

Benefiting both agency and user, mobile is making data collection and insight easy while simplifying and speeding up consumer experience.

We at Raxel, are excited to be apart of this transformation for insurance companies and expanding into other industries to reinvent processes for making a better world. Want to join us on this journey? Shoot me a message.

[1] https://www.shopify.com/enterprise/7-scary-stats-for-ecommerce-retailers 

[2] https://blog.hubspot.com/marketing/mobile-marketing-lead-generation-list

[3] https://blog.accessdevelopment.com/customer-loyalty-statistics-2017-edition#lmktg

[4] http://www.businessinsider.com/sc/how-millennials-and-baby-boomers-shop-2015-4

[5] https://www.cio.com/article/2383133/marketing/online-marketing-9-proven-ways-to-generate-sales-leads.html

[6] https://blog.kissmetrics.com/live-chat/

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